The Collage Group has been deeply involved in cricket since 1995, as a major team in North India. The idea was to provide a platform for young cricketers to play competitive cricket. Collage has since won a lot of prestigious tournaments significantly - the T.Y.C.A league in 1999-2000 and the DDCA League Super A division in 2001.

Collage Sports Management (CSM) was founded in June 2001, following the selection of some of our players to the Indian Cricket team. CSM has since then emerged as a dynamic and distinctive sports management company. Offering a full range of services through a network of partners, CSM ensures that its' clients are given the personal touch they require to succeed.

"We want you to know our people, not just our company."

The company's primary objective is to build long-term relationships with its clients. The emphasis placed on personal service sets the company apart from other sports management companies and the commitment to integrity and excellence leads the company to strong client relationships.

Services

Collage Sports Management provides full-service representation to its clients that include sportspersons, artists and other celebrities. The company manages contract negotiation and all "off-the-field" business and marketing endeavours, including endorsements, financial planning, promotions, charitable pursuits and personal appearances. The company also provides marketing solutions on Sports and Celebrity management to Corporates and facilitates these solutions.

Clientele

Many of the sports personalities that CSM manages represent India in major national and international events. They have been hugely successful with their endeavours and widely appreciated.

• The cricketing personalities that the company manages include Virender Sehwag, Ashish Nehra, Dinesh Mongia, Sanjay Bangar, Gautam Gambhir
• Other sportspersons include ace Olympic shooter, Abhinav Bindra
• In recognition to the grit determination and talent displayed by Virender Sehwag, he has been featured on the cover page of a special issue of the Time magazine. Sehwag has had a successful stint as part of the Indian Cricket team and in county cricket at Leicestershire. He has also been honoured with the Arjuna Award, the highest recognition for sporting excellence in India.

The company also serves a number of noted artists and celebrities. These include:

• Sarod Maestro Ustad Amjad Ali Khan, sons Amaan & Ayaan Ali Bangash. The Khans embody family tradition and provide an instant juxtaposition with lifestyle, art, culture and pride in India. Amaan and Ayaan are the sixth generation exponents of the Sarod, who are an asset for any brand association
• Sufi artiste, Zila Khan - A Sufi and a Singer. Zila Khan is the daughter of eminent sitar maestro Vilayat Khan. Her treatment of ghazals is more than just singing, it is in fact, rendition of the Urdu poetry

The company attempts to define each property as a brand and create a branding strategy that mutually complements the brand and the property. The matrix for each player/celebrity is driven by the brand strategy.

Company Future Plans

• Corporatisation of golfing personalities and career management
• Extension of celebrity management services to include personalities from other walks of life
• Extension of services to include other sports like polo etc
• Tie up with a European or U.S. company in a related field to expand the scope of activity based on western revenue models
• Development of cricket through academies and spotting and nurturing of talent through existing clubs